The purpose of the Society shall be the elevation of the stature of watercolor as an art medium and the education of the public as to the significance of watercolor as an important creative permanent painting medium. The Society shall be dedicated to the highest aesthetic standards. The Society shall further the interests of painters in watercolor by its programs and competitive exhibits, and shall encourage its study by art students and others engaged in watercolor painting. The Society shall not sanction any bias among varying schools of art.